Sound OnSound OnSound On
Sky Sports Lions Tour
Titles Music
Client: Sky Sports
2025For the 2025 Lions Series, Sky Sports launched a bold new campaign inspired by Indigenous Australian art and storytelling. We were tasked with composing the titles music – a powerful, rhythm-driven score that would set the tone for the tour and reflect the cultural depth of the visual identity.
How We Made It
We collaborated with renowned Indigenous musician Matthew Doyle, who recorded didgeridoo, clapsticks, and boomerangs – authentic percussive elements that grounded the music in culture and place. These textures were layered with dynamic drums and evolving rhythm to create a score that felt both primal and cinematic. Every hit was synced to picture, resulting in a title theme that honours the energy and heritage of the campaign.
Credits
Name Position / Role
- Simon BuglioneManaging director
- Ceri SampsonGroup exec creative director
- Harry WardCreative director
- Danny YeomansDesign director
- Emma KnudsenSenior designer
- Joel Vaughan, Grace GrayDesigner
- Shakera Talla GregoryCreative
- KonstantinaIndigenous artist
- Sophie BrooksDirector of production
- Sofie LealeExec producer
- Nick Mason, Nicky ChauhanSenior producer
- Ellie MacDonaldProducer
- Jason LandauCreative director, innovation
- Phil Madge, Chris AthertonSenior real time designer
- Dave ConnollyComposer
- Matthew DoyleIndigenous musician
- Ian HargestAbsolute post sound designer
- Sian HaganAbsolute post producer
- Steve WaughC&TV exec creative director
- Danny BoyleC&TV design director
- Julian Samos, Chris WelsbyC&TV VFX artists
- Alannah CurrieC&TV exec producer
- Thom GC&TV producer
- Helen FalkusDirector, multi-sports
- Ben WickhamDirector of creative output
- Steve SmithExec director, Sky Sports
- Jonathan LiManaging director, Sky Sports
