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The Sound Of TNT Sports
Sonic Branding
Client: Discovery
2024We partnered with WMP to create the sonic identity for TNT Sports – the biggest sports broadcast rebrand of the decade. Our brief: deliver a sound that feels immersive, passionate, and proudly rooted in fan culture, reflecting TNT’s bold move from broadcaster to experience.
How We Made It
We captured sounds from iconic events across football, motorsport, cricket, rugby, combat sports, and more – from Wrexham chants to snooker chalk. We composed a core brand track and six sport-specific themes, tying everything together with live recordings from Abbey Road and custom reverbs recorded at Wembley.
