WTA - Ident

We had the pleasure of teaming up with ChapterX and Nomad for the electrifying rebrand of the WTA.

As ChapterX and Nomad were creating a powered-up, explosive new visual brand that celebrates WTA’s past, present and future, our task was to create music and sound design to further ignite excitement and elevate the logo endboards.

Our mission was to leverage the WTA’s heritage to sculpt the future of sport. To achieve this we took iconic, historical sounds from WTA matches, manipulated and blended them into a fresh, electronic piece of music that feels as electrifying as the brand’s new visuals. We stuck to textured, metallic, magnetic sound design with high energy and crisp production adding magical, glistening effects to the visual “glimmer” to tie it all together.

The end result is a bold, boundary breaking rebrand, repositioning the WTA as a sport and entertainment brand with the power to rally the world.